One app.
One wallet.
Nine kitchens.

The eathos omnichannel platform · solution presentation · Retter · October 2026

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What eathos asked for

A single customer platform connecting loyalty, payments, ordering and engagement, with live customer data and a measurable lift in lifetime value.

Scale today: 9 brands · 3.5M guest visits a year · 50+ locations · 80 points of sale · UAE and KSA
Phase 1 · before end of 2026: Loyalty and dine-in: one eathos wallet with earn and burn across brands, and QR pay-at-table that replaces the current solution.
Phase 2: Pickup and delivery from the app, with several brands in one basket where they share a kitchen.
Service asked for: Design and build the app, integrate with the eathos ecosystem, support test and launch, run post-launch support.

Today: eight brands, three loyalty rules, no app

Brand	Format	Direct ordering	Loyalty today
Sushi Art	Casual dining · 13 UAE + 4 KSA	Deliverect Direct	Come In (Qubriux) · 5% · 3 tiers
Pokaï	Fast casual · virtual + 1 store	ChatFood	15% cashback
Tortilla	Food court · 10 UAE	Aggregators only	None
Rosa's Thai	Full service · 3–4 UAE	ChatFood	15% cashback
Joga	Office fast casual · 6 UAE	ChatFood	15% cashback
Mashrou3 Tabkha	Lebanese home kitchen · 4–5 UAE	ChatFood + meal plan	15% cashback
Alien Burger	Smash burgers · 6–7 UAE	ChatFood	15% cashback
Salad Up	Value salads · UP Foods family	Aggregators only	None

Two loyalty engines, two ordering stacks, earn rates from 0% to 15%, and guests who know the brands but not eathos. Consolidating this is the real job.

What we looked at

Aura Rewards MENARewards presented as a living discovery feed; personal offer cards with character.
SHARE RewardsMany brands under one membership; points always visible but never covering the home screen.
WonderFood first: big discovery cards, restaurant identities, a short path to ordering.
Eataly CaffèFull-bleed product hero, a calm item page, a compact loyalty module.
Arcade LondonOne screen for restaurant and location discovery across brands, with a hand-off to booking.
The brands’ own sitesReal photography and three short videos from eight brand websites; each kitchen keeps its character.

Reward discovery from Aura and SHARE, multi-kitchen food discovery from Wonder, product-led calm from Eataly, multi-location discovery from Arcade. Observed from store listings and public pages, not logged-in sessions.

Good food. Great mood.

The restaurants guests already love come first. eathos is the quiet host that brings them together: a plain, bold wordmark instead of a corporate logo.

Warm paper
Cherry
Coral
Lime
Lilac

Brands keep their skin, eathos keeps the skeleton: identical layout, navigation, states and payment; colour, photography and logo change per brand.
Large, tightly set headlines; photography and video carry the weight; rewards stay compact; challenge progress shows as visible stamps.
Motion is quiet and optional: one hero video at a time, a slow “Good food / Good company” band, and full respect for Reduce Motion.

eathos app screens in the consumer design direction

What a guest does in the app

Joins once with phone and OTP, and gets a wallet that works in every brand.
Earns on every bill, dine-in, pickup or delivery, and burns in any brand.
Unlocks rewards: welcome gifts per brand, challenges, badges, a VIP tier.
Scans the table QR, sees the live bill, splits, tips and pays without waiting.
Orders pickup from any brand with a hand-off code at the counter.
Orders delivery, combining brands from the same kitchen in one basket.
Finds kitchens nearby with hours, modes and today’s offers, and books a table where the brand offers it.
Tops up a stored-value balance and pays from it, with bonus tiers and cashback.

Pay at the table in under thirty seconds

Scan
Live bill from the POS
Split
Tip
Pay
Points earned

Scan/Pay is the centre tab: one gesture for table QR, counter identification and pickup hand-off.
Split by item or equally, tip with location presets, pay with card, Apple Pay or the eathos balance.
Points are pending until the POS confirms the check closed; the UI shows pending and confirmed states honestly.
Food-court brands have no table service, so pay-at-table is a per-location flag and the guest shows an eathos ID instead.
Guests without the app open the same bill on the web from the table sticker; staff see every paid check on their screen.

Staff screen with paid checks — Staff screen

One wallet, every kitchen

Earn: 1 AED = 1 point on the net bill, every brand, every channel; brand and channel multipliers are configurable.
Something meaningful every 4–5 visits: Every 300 points mints an AED 25 reward automatically; the wallet shows “x of 300”.
Welcome and always-on: A first order at a brand mints that brand’s gift; standing perks live on each brand page.
VIP, no step-up tiers: One flag, manual or automatic at AED 3,000 in 12 months: 1.25× points and one extra benefit per brand.
Stored value: Top up AED credit with bonus tiers (“load 200, get 220”), earn cashback and credit gifts from offers, pay from the balance.
Expiry: Points expire 12 months after they are earned, oldest first, with reminders at 30 and 7 days.

Offers, challenges and badges

Offers are written as rules and reviewed in plain language: who qualifies, what they order, what they receive, including several gifts in one campaign.
Audiences come from saved segments described in plain English; a SegmentBuilder agent fills in the validated rule.
Gamification campaigns are drafted independently, reviewed, then published as offers; badge artwork is generated for each one.
Engagement dashboards show opt-ins, completions and redemptions per campaign.

The backoffice runs the group

Backoffice overview — Overview: programme, liability, frequency, brands

Segments in plain English over the full history

Member 360 with wallet, orders and actions

Analyst: questions answered with exact SQL and charts

Also: loyalty configuration, brand benefits, menu PIM with a menu assistant, live order operations, table stickers, catering requests. Built for marketing and operations staff, not engineers.

Built for 3.5 million guests a year

One Member object per guest owns the points ledger, stored-value credit, rewards, badges, challenge progress and own orders. Every write is exact and idempotent, so payment retries never double-count.
One TableCheck object per table is the open check: split claims, tips and tenders, closing with the POS.
Reference data in D1: brands, locations, tables, menus, loyalty configuration, offers, saved segments and a 90-day orders projection for staff and backoffice lists.
A Lakehouse for history: segments, cohorts, liability and dashboards over the full history, seeded with 300K members and 2.4M orders.
Three flows: TablePayment, OrderFulfilment and PointsExpiry carry charge, pending earn, confirmation and timeouts as declared procedures.
Six agents for staff: LoyaltyAnalyst, SegmentBuilder, PromoAssistant, TargetBuilder, MenuAssistant, BadgeDesigner. Every proposal is reviewed before it goes live.

Guest app ──┐                   ┌─ Member (per guest)      ┐
Table QR ───┼─► eathos platform ─┼─ TableCheck (per table)  ├─► Lakehouse (history, segments)
Staff ──────┤   Hono · Workers   ├─ D1 (reference, 90 days) ┘
Backoffice ─┘                    └─ Flows: TablePayment · OrderFulfilment · PointsExpiry
                                    Adapters: POS · PSP · kitchen · SMS

Plugging into eathos

Existing	Proposal	Why
POS (to be confirmed)	Integrate	Open-check access decides how deep pay-at-table goes; discovery item number one.
Current pay-at-table	Replace	Pilot both side by side in two stores for 2–4 weeks, then migrate stickers location by location.
Qubriux · Come In	Keep as CDP, or replace	The ledger moves to the platform either way; Come In members and balances migrate.
Deliverect Direct · ChatFood	Keep in Phase 1, sunset in Phase 2	Import history now; direct ordering moves into the app with pickup and delivery.
Grubtech	Keep and integrate	Source of truth for kitchen routing and the multi-brand basket.
Aggregators	No change	Analytics import only.

In this demo POS, acquirer, kitchen and SMS are simulated behind the same adapter functions a real integration will fill; the flows, ledger and states are the real ones.

Phasing

Phase 1a · 2026Wallet, earn and burn, guest ID at the counter, pay-at-table in pilot stores, backoffice core, Come In migration plan.
Phase 1b · Q1 2027All locations, KSA payments and SAR wallet, gamification depth, CDP dashboards, Arabic.
Phase 2Pickup and delivery, multi-brand basket where kitchens are shared, Deliverect Direct and ChatFood sunset.

Phase 1 as briefed is a full loyalty platform plus POS-integrated payment in about twelve weeks. Splitting it keeps the 2026 date honest and the pilot measurable.